"Yes, we’ve removed the bad stuff. And the natural active extracts we add in are widely recognized as being the best at what they do eg. Cocoa Butter for moisturizing, Sunflower for sun damage protection, purest Rose oil for anti ageing.
But you may be asking why we don’t use parabens, SLS and petrochemicals in our Naked products. After all they are in the vast majority of toiletries on most bathroom shelves, so can they really be that bad? For us, it’s all about choice - about preferring to reduce our toxic load and use as many friendly ingredients as possible.
You may also ask why only 97% natural? Well, the remaining 3% is made up of things like the preservative system (stops the product going bad after opening ) plus things like emulsifying agents which are necessary to stop ingredients from separating ( we don’t like divorce ). However some of our products are actually 99.5% natural as they didn’t need as much help to behave."
This brand was discovered by me recently at Boots, I only got a shampoo and conditioner, if I like them enought I will buy more products from them.
YES:
- it is a range of all types of cosmetics which have 97% of natural ingredients. Most important is that in those 3% there are no parabens, sulphates and high toxic products
- they come with those great lovely smells mostly fruits
- they are not tested on animal, it is so lovely said on the bottles -"we don't believe in testing our ingredients on Bambi, Lassie and Skippy" :)
- the shampoos last for very long
- they leave the hair shiny
- conditioner make the hair easier to brush
- they are not expensive
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